What makes a winning photo? When it comes to winners of photography competitions, professional or amateur, it’s never certain who will make it and who won’t. Certain photographs look like they’re perfectly styled, as if they jumped out of a magazine, and yet it’s almost as if they have no ‘’soul’’ or, as the French call it, ‘’je ne sais quoi.’’ Certain others look like they were the work of an amateur rather than a pro – the lighting isn’t quite right, the exposure could have been less, or they don’t follow the famous rule of thirds. Yet, they manage to grab audiences around the world with the mood, feelings or story they capture and they speak to us more than the most perfect of photographs.